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- Marketing automation for your business
Marketing automation for your business
![Marketing automation tools](https://res.cloudinary.com/zapier-media/image/upload/q_auto/f_auto/v1675699573/Guides/Guide%20home%20page/marketing-automation-sm_bei76v.png)
About this course
Good marketing works—the best marketing works in the background. With automation, less is more when it comes to promoting your business.
There are a million platforms and tools for marketing your business, but they're all expensive and you'd waste time trying to manage them all. You should be cutting back on the amount of time and money you sink into marketing, not adding to it.
You only need three tools to begin—a form, a CRM, and an email platform. If you don't have these tools already, there are free ones you can use as you get started.
Once you have the tools in place, automate repetitive marketing tasks to experience the benefits of automated marketing functions without the upfront expense.
Zapier is a tool that helps you automate tasks between web apps. Our automatic workflows—which we call Zaps—send information from one app to another so you can stop focus on more meaningful work. Check out this Zapier demo to learn more about how it works. You'll need an account to connect your apps with Zapier. It's free to sign up.